The brief. Tachán Creaciones lives for one thing: personalised gifts. They asked for a festive, warm, recognisable identity in the spirit of gift and personalisation brands. All the personality went into the lettering: a logo drawn by hand, stroke by stroke, to recall a gift ribbon. A handwritten feel that brings warmth, plus a monogram, the “T”, designed for signage, social media and details of the space. The palette comes from the brand’s own world: the violet of the dried flowers she uses, green, powdery beige and orange. Tones from nature and from her working materials.
